Marketing & Sales Transformation
Empower your customer relationships through a systemic value based
strategic marketing approach throughout your product/service development,
service delivery, pricing tactics, partner selection and go-to-market channels.
Our Value Based Marketing Approach
Organisations being market driving outperform competition, commend strong/favourable brand positioning and are more profitable. We help clients strategise their marketing
initiatives and drive revenues through a well-thought out omni-channel sales strategy.
Functions such as sales, marketing, customer service,
technical support have proved to perform better when the
focal point of the organisation is a well-defined customer base.
Our marketing and go-to-market initiatives start with the quest to understand the key value drivers that trigger your client base and the understanding of the organisational
differential advantages.
This is a process we have followed throughout our
engagements from start-ups to Fortune 500 companies that we have supported.
Our Offer on
Marketing & Sales Transformation
Through a proprietary methodology we help clients design and deploy their Strategic Marketing and Go-To-Market initiatives.
We follow a five step approach
-
Analyse the internal and external context;
-
Brainstorm with our clients team and assist on shaping the Strategic Marketing Framework;
-
Focus on business traction by helping customers define their Go-To-Market Strategy and Market Entry modes;
-
Design the strategic communication framework by developing the Integrated Marketing Communications Mix;
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Development of Action and definition of KPIs.
Specific Services for
Marketing & Sales Transformation
Analytics &
Strategy
Consumer & Market
Analytics
Design and deployment of
various analysis on
- Market dynamics &
Competitor analysis - Voice of Customer (VoC)
- Share of Wallet
- Mystery Shopping
- Net Promoter Score
- Customer Lifetime Value
Strategy &
Go-To-Market
Rationalise your sales strategy
through
- Value Proposition definition
- Distribution network design
- Pricing strategy
- Partnership programs
- Sales people coaching
- Support services
Branding &
Communication
Develop unique and preferred associations and increase brand awareness through
- Brand Strategy
- Positioning Strategy
- Value Proposition Strategy
- Communication Strategy
- Channel Selection
Growth &
Expansion
Training &
Coaching
Direct involvement in workforce development through training and Coaching sessions in areas:
- Implementing Marketing initiatives
- Development of Sales Force
- Customer Support training
- Inside Sales training
International
Expansion
Expand your market presence in new geographical areas through our partnership identification programme.
- Market screening and growth potential
- Partner alignment
- Market Linkages & Negotiation
- Evaluate market entry modes (direct investment, franchise, licensing, long-term partnership)
- Contractual agreements
Customer Experience
Retention
Provide a unique experience in all interactions between your client and your brand.
- Consumer Strategy
- Definition of Customer Journeys
- Service Provision Level
- Service Level Agreements
Industries in which
we have implemented projects related to
Marketing & Sales Transformation
Wood and Metals
Retail
Telecommunications
Manufacturing
Packaging
Services
How can a
Marketing & Sales Transformation advisory
help your business?
Challenge
Solution
- Trends that have implications on your products/services
- Expanding your presence in new markets
- You are experiencing a decrease in sales revenue
- My price does not represent the real value my business provides to customers
- Lack of a clear and consistent brand promise
- Customers dissatisfied with your personnel or product/service
For the respective challenges, specific assignments within the Strategic Marketing & Go-To-Market could be needed for your
organization, such as:
- Analyze market dynamics and competitive landscape
- Create initiatives aimed at building traction for your business
- Identify and conclude partnerships with value adding partners
- Strategize for growth
- Price based on Value
- Adjust the Business Model accordingly to support long-term growth for your business
The above will improve your efficiency within the marketing and sales units, improve your profitability and increase your competitiveness in the market.